Connecting what you do with why it matters.
Facts inform.
Data persuades.
Stories turn understanding into action.
I work with CEOs and leadership teams to craft narratives that connect organizations with a mission to the people they serve, turning strategy into relationships that matter. By aligning communications, marketing, and digital engagement, I welcome new audiences, broaden participation, strengthen relationships, and transform organizational goals into action.
Strategic Communications for:
• Healthcare & Health Systems
• AI Infrastructure & Computing
• Financial Innovation
• Advanced Technology
• Energy & Climate Technology
• Business & Consumer Services
• Foundations & Nonprofits
“Janine’s ability to connect strategy with relationships has helped strengthen both our brand and my role as a leader.”
– Joley Michaelson, Founder and CEO, The Sun Company
From Strategy to Action.
A communications strategy must do more than generate impressions and likes. Impact comes from building understanding, establishing relevance, and moving people to engage, decide, or act.
That starts with precision: defining who you need to reach, what they need to understand, and why it matters to them now. From there, I shape the narrative and strategy around that point of connection and bring it into the world through media, executive platforms, events, partnerships, speaking opportunities, and direct engagement.
Leadership Communications
Building visibility, credibility, and influence for leaders.
• Executive communications
• Thought leadership
• Speaking strategy
• LinkedIn and bylined content
• Ghostwriting
Narrative & Positioning
Clarifying who you are, why you matter, and why now.
• Messaging architecture
• Corporate positioning
• Product and platform launches
• Stakeholder communications
Strategic Communications Counsel
Senior counsel during growth, transition, and high-stakes moments.
• Communications planning
• Reputation counsel
• Executive counsel
• Investor and partner alignment
• Fractional communications leadership
Visibility, Engagement & Reach
Shaping the conversations that build reputation and momentum.
• Media strategy
• Executive visibility
• Industry recognition
• Conference speaking strategy
• Events and partnerships
AI Infrastructure, Energy & Technology
Built national and international visibility across business, energy, and technology media, generating industry inquiries and new opportunities.
Developed corporate positioning and messaging with executive, technical, investor relations, and marketing teams during a period of market disruption.
Created executive thought leadership platforms around AI infrastructure, energy resilience, and grid readiness.
Developed strategic partnerships, speaking and event opportunities, and stakeholder engagement programs for industry, investor, and policy audiences.
Financial Innovation
Advised leadership teams navigating regulatory change and market expansion.
Developed executive positioning, messaging frameworks, and investor communications for funding rounds and business transformation initiatives.
Secured targeted media coverage and thought leadership opportunities to strengthen institutional credibility with investors, partners, and stakeholders.
Created industry forums, strategic collaborations, and executive engagement programs bringing together leaders across finance, business, and public policy.
Healthcare Thought Leadership & Public Engagement
Turned the experience of navigating her son’s serious illness and the healthcare system into a national platform focused on healthcare equity and humanizing debates over access, affordability, and reform.
Published widely read and syndicated healthcare commentary in The Washington Post, Chicago Tribune, San Francisco Chronicle, and other outlets.
Authored The Opposite of Certainty, published by Thomas Nelson, a HarperCollins imprint, expanding the public conversation around serious illness, insurance, family vulnerability, and healthcare access.
Featured across national television, print, digital media, podcasts, and public forums as a writer, spokesperson, and advocate.
Developed campaigns for consumer brands, hospitals, and health plans focused on forging community ties, launching new products, and building executive thought leadership.
The Work.
Meet Janine.
The strongest narratives do more than explain what an organization does. They give people a reason to pay attention, understand what’s at stake, and see themselves in the outcome.
This is where strategy becomes communication.
My work sits at the intersection of business strategy and storytelling. I help leaders identify the ideas with the power to connect, then shape them into narratives that earn trust, influence decisions, and create momentum.
I bring extensive agency experience, working with a wide range of clients. My perspective comes from both sides of the page: advising leaders through complex business and technology transitions, and working as an author and opinion writer to find human truths inside complicated stories.
In Their Words.
“Working with Janine Reid has been far more than traditional PR. She has helped sharpen our narrative, elevated our positioning, and consistently identified opportunities that have expanded our visibility and credibility. From strategic messaging and media to speaking engagements and high-value introductions, she’s been a thoughtful partner who understands not only how to tell our story but also how to ensure it reaches the right audiences.”
–Joley Michaelson, Founder and CEO, The Sun Company and The BESSt Company
“Janine has rare judgment about people, language, and what matters most, along with the ability to turn ideas into work that reaches people. She is the person I turn to for advice.”
–Anne Lamott, #1 New York Times bestselling author of Somehow: Thoughts on Love
“Janine came to us with the idea for our Climate Week NYC event and led its development and production from concept through execution. She worked closely with our team to shape the program, brought together an impressive group of leaders across energy, technology, finance, and philanthropy, and managed the many details required to make the event a success. She connects easily with people, earns confidence quickly, and represents every organization she works with at the highest level. Her strategic judgment, relationship-building skills, and ability to carry complex work through execution make her an invaluable partner.”
–Michael Morris, Director, EisnerAmper LLC
Let’s talk.
I help clients turn their expertise into clear, credible thought leadership, then create the media, event, and partnership opportunities to reach audiences that matter.